Who Are We For?
Our audience lives by their own rules. They follow trends but remain grounded in their unshakable values. While everything new quickly becomes outdated, they constantly seek new discoveries, impressions, and emotions, yet remain loyal to their friends. They cherish friendship and cozy, vibrant gatherings above all. They know how to work passionately, and how to unwind with the motto “Work Hard – Party Harder.” For them, status isn’t about expensive things but about self-realization. They believe in their path.